Podcasts

Harriet Gaywood - Anoumis Communications & Trailing Around Asia

Radical Global Marketing Podcast (Jan 23, 2026)

In this episode of the Radical Global Marketing Podcast, host Steven Proud is joined by Harriet Gaywood, founder of Anoumis Communications, and one of the most experienced PR and communications leaders working in and around China today.

https://www.audible.co.uk/podcast/Harriet-Gaywood-Anoumis-Communications-Trailing-Around-Asia/B0GJBDSW1H?msockid=14a00b9ceac8699d00f91d4feb7768b7

Working for a Local Agency or Brand- China PR Expert: Harriet Gaywood
ShanghaiZhan: All Things Global Marketing, Advertising, Tech & Platforms (July 13, 2025)

Have you ever considered working for a local Chinese company? We thought we would ask 20-plus-year PR expert, ultra-marathon runner, and ethnic musicologist Harriet Gaywood, who previously worked at Chinese firm Blue Focus and recently was the VP of Public Relations at Huawei. How is it different from working at a foreign firm? What are the challenges? Is this a viable career option for new recruits?

https://open.spotify.com/episode/1FAFCq4MsUdLwY3eZSEEVh

Recent Articles

The Fire Horse: Energizing China’s Public Relations and Communication Trends in 2026

B2B'26 Marketing Whitepaper for Greater China (Feb 6, 2026)

https://irp.cdn-website.com/c71887e7/files/uploaded/B2B26_China_Marketing.pdf

Press Release: Year of the Horse Optimism: 2nd B2B’26 Marketing Greater China Whitepaper
Independent Insights for 2026 by China’s Marketing Experts IssueWire (Feb 6, 2026)
https://www.issuewire.com/b2b26-marketing-whitepaper-for-greater-china-launches-for-year-of-the-horse-1856538519832254

Algorethics: Who should govern AI? Medium (May 8, 2024)
https://medium.com/@harriet.gaywood/algorethics-who-should-govern-ai-ab1962681078

The Road to Fully Autonomous Driving. Are We There Yet?
Perspectives from DeepSeekAI CEO Maxwell Zhou Towards AI (June 25, 2025)

https://pub.towardsai.net/the-road-to-fully-autonomous-driving-are-we-there-yet-9388f377ef7c

Integrating AI and Web3: Value Creation in the Data Age
Perspectives from Meitu's former Chairman, Mike Cai Towards AI (July 2, 2025)

https://pub.towardsai.net/integrating-ai-and-web3-value-creation-in-the-data-age-98af2a28da64

Retracing Steps from 1932: The Kailas FUGA Gongga 100 Extreme Glacier Challenge Runner's Life (Oct 6, 2026)

https://medium.com/runners-life/retracing-steps-from-1932-the-kailas-fuga-gongga-100-extreme-glacier-challenge-825c96032476

Trends for Public Relations & Communications in B2B'25 Marketing, An Industry Perspective for 2025
https://irp.cdn-website.com/c71887e7/files/uploaded/B2B_25_white_paper.pdf

How Older Women Add Value to AI - Future IOT (March 14, 2025)
https://futureiot.tech/how-older-women-add-value-to-ai/

Pope Francis Talked About AI & Ethics at The G7 What kind of truths does AI need for the development of algorethics? Towards AI (June 18, 2024)
https://pub.towardsai.net/pope-francis-talked-about-ai-ethics-at-the-g7-f828b026bb14

AI Acts: How Can Companies build Their AI Governance Frameworks? Towards AI (May 23, 2024)

https://pub.towardsai.net/ai-acts-how-can-companies-build-their-ai-governance-frameworks-847cabdc7050

Literature on the role of diffusion of cyber capabilities in changing the balance of power in global politics (October 2021)

https://www.researchgate.net/publication/373601025_Literature_on_the_role_of_diffusion_of_cyber_capabilities_in_changing_the_balance_of_power_in_global_politics